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The contract with the consumer
Contract with the consumer. For most of the last century, marketing was an underwriter of content. Brand marketing was predicated on a ‘contract with the consumer’. The contract essentially went like...
View ArticleYouTube running pre-roll ads on Higher Education YouTube channels.
Right now, on a video that was a Zoom panel on the humanities, a prospective student has to watch a pre-roll ad before the video. YouTube updated their policy terms of services, and now are showing...
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Facebook groups for yield
When I was at a conference at Facebook in 2018, they matter-of-factly said that Facebook has 26,000 internal groups for employees. I was there to understand how Facebook was using Live Video, but they...
View ArticleWhat is a website?
When a school reports the need to update their website, I’m the smart ass that wants to ask which one? The school is talking about the .edu, but another word for a Facebook Page is website. YouTube...
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How to optimize your video in higher education
Video What happens when the world’s foremost search engine purchases a video company with crappy urls? Google owns YouTube. Google’s magic starts with a URL. On Google, the URL is one of the key...
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Stream your Zoom interview directly to Facebook
That’s right. You can stream a Zoom meeting right to a Facebook Page via Facebook live. It is easy. First, log onto the desktop version of Zoom. Under “account settings” you’ll find “Allow live...
View ArticleWhy bad copy hurts your next social media post
I did a post on why you should only have one Facebook Page. On Twitter, Mike wondered: Thank you for posting this! Can you point me to a clear/concise elaboration of the final sentence of No. 4 (*how*...
View ArticleWhy you should have one Facebook Page — take 3
In 2014, I did a talk at a regional Higher Ed Web conference on why schools should only have one Facebook Page. I was high on the fact that I had closed down the Admissions Facebook Page where I was...
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Should institutions of higher education ask for reviews from alumni?
The question is in the title. Business.Google.com, the quasi social network from Google that sits on the SERP for all colleges and universities, offers a link to send to people to get reviews. The...
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5 reasons Enrollment should own their Google My Business account
For higher education, Google My Business (GMB) is the little red pin that shows up at the top of the Knowledge Panel on a Google search for the name of the college. On the right is Harvard’s Knowledge...
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How highered should be using LinkedIn
LinkedIn is a large part of the 3 Enrollment Marketing Digital Roadmap. I spend a good hour on it during a full-day #3EDigitalLab and at least 20 minutes in a shorter version. LinkedIn thoughtfully...
View ArticleWhy you should have one Facebook, Twitter, Instagram
Years ago I did a session at a regional #highered conference called “Can I talk you out of a Facebook page”. My point then and now isn’t to suggest Facebook is a bad marketing tool. My point is that...
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Awareness in #highered marketing
Campus Technology has a recent blog post talking about Eduventures research for respective students. They report on awareness tools: “…college e-mails were rated as the highest impact information...
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The wisdom of the crowds and higher education
One of my all time favorite RadioLab episodes is on the wisdom of crowds, and is called The Invisible Hand. Basically, the theory is that crowds are smarter than people. The most famous example comes...
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3EDigitalLab – a full day look at the digitial presence
This article in the Chronicle asks five people to take a look at the state of enrollment in higher education. The first is Jon Boeckenstedt (https://twitter.com/JonBoeckenstedt), who you really should...
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An enrollment conference for 2020
I’m not a huge fan of higher education conferences. I think they are too siloed, and too broad at the same time. Which I get is weird. NACAC is for enrollment professionals. HighEdWeb is for website...
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What is your Instagram strategy?
In a recent article on Inside Higher Education, higher education was told to get on Instagram. The subhead said: “Instagram is better than Facebook for reaching today’s students, EAB study finds.” More...
View ArticleWhy silos should break down in higher ed
I worked in many different marketing communications agencies in my career as a marketer. Every single one of them had silos. In the ad agency world, they’re called departments, and they are set up just...
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10 things you can do with QR Codes in higher education
Almost 10 years ago, I wrote a post about what you could do with a QR code. They are decently awesome things that died on the vine for two reasons. The first was an infrastructure problem. People had...
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How Wikipedia impacts enrollment at your school
Wikipedia is the second hit for your school on Google. Go ahead, take a look. It often comes second. Here is one school. So what Wikipedia says about your school matters. Since it is almost summer,...
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