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5 reasons Enrollment should own their Google My Business account
For higher education, Google My Business (GMB) is the little red pin that shows up at the top of the Knowledge Panel on a Google search for the name of the college. On the right is Harvard’s Knowledge...
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Should institutions of higher education ask for reviews from alumni?
The question is in the title. Business.Google.com, the quasi social network from Google that sits on the SERP for all colleges and universities, offers a link to send to people to get reviews. The...
View ArticleWhy you should have one Facebook Page — take 3
In 2014, I did a talk at a regional Higher Ed Web conference on why schools should only have one Facebook Page. I was high on the fact that I had closed down the Admissions Facebook Page where I was...
View ArticleWhy bad copy hurts your next social media post
I did a post on why you should only have one Facebook Page. On Twitter, Mike wondered: Thank you for posting this! Can you point me to a clear/concise elaboration of the final sentence of No. 4 (*how*...
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Stream your Zoom interview directly to Facebook
That’s right. You can stream a Zoom meeting right to a Facebook Page via Facebook live. It is easy. First, log onto the desktop version of Zoom. Under “account settings” you’ll find “Allow live...
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How to optimize your video in higher education
Video What happens when the world’s foremost search engine purchases a video company with crappy urls? Google owns YouTube. Google’s magic starts with a URL. On Google, the URL is one of the key...
View ArticleWhat is a website?
When a school reports the need to update their website, I’m the smart ass that wants to ask which one? The school is talking about the .edu, but another word for a Facebook Page is website. YouTube...
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Facebook groups for yield
When I was at a conference at Facebook in 2018, they matter-of-factly said that Facebook has 26,000 internal groups for employees. I was there to understand how Facebook was using Live Video, but they...
View ArticleYouTube running pre-roll ads on Higher Education YouTube channels.
Right now, on a video that was a Zoom panel on the humanities, a prospective student has to watch a pre-roll ad before the video. YouTube updated their policy terms of services, and now are showing...
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The contract with the consumer
Contract with the consumer. For most of the last century, marketing was an underwriter of content. Brand marketing was predicated on a ‘contract with the consumer’. The contract essentially went like...
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