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Local search heats up with Apple and Google ready to wage war
With a search engine, you search for the thing you want. But what if you don’t really know what you want? And what if you’re standing on a street corner looking for the thing you want? There you are,...
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Does Facebook work – and what does work mean?
This year we had record numbers at the Colgate Reunion. The class of 2007 celebrated their five-year reunion. Not coincidentally, 2007 is also the first Facebook class – the forst class to get Facebook...
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I hate it when people put the word brand in quotes
I was reading the Chronicle the other day, and I saw this: “The University of Virginia needs no “brand enhancement.” Once you consider a university a “brand,” you have lost. I suppose university...
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Is Education a bundle like TV and Newspapers?
A bundle is a collection of things that make something whole. I think you can trace the downfall of industries to the un-bundling of content. The first bundle to fall was the Record. Napster gets a lot...
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How will technology change the classroom?
The other day, my four-year old son asked me what sound a giraffe makes. I don’t know, I responded. “Can you ask your phone?” he said. At four, he is keenly aware that the answers to all the questions...
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Why Facebook targeting is a dream come true for the college Facebook page
Without much fanfare, Facebook launched a new feature yesterday that has me jumping for joy. The feature is called targeting, and it works at the page level on Facebook. This is what it looks like. One...
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Why a Facebook page isn’t a great marketing tool
I’ve written a lot about Facebook for marketing. Indeed, I own stock in the company because I think there is potential on Facebook that hasn’t even been tapped. With 1 billion active users, and...
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10 reasons why people don’t care about your content
In my current position, I get to watch people make the claim that they want to be content creators. They want to start a blog, or a Facebook page, they want to “spread the word”. So they start...
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Why college students should care about LinkedIn
Facebook is a powerful tool for connecting young people to interesting things. When Facebook came into my world. it helped me reconnect to friends from the schools I attended. I used Facebook to...
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What you can learn about presenting watching Neil deGrasse Tyson
Dr. at the November 29, 2005 meeting of the NASA Advisory Council, in Washington, D.C. (Photo credit: Wikipedia) Neil deGrasse Tyson came to speak at Colgate. He was awesome. Here are three reasons...
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Why College students should care about LinkedIn Part II
Here’s the advice I offer to college students (when they ask): Enter College using Facebook 95% of the time and LinkedIn 5% of the time. By the senior year, flip that. Image via CrunchBase Facebook...
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A brand is a series of micro-interactions
Last week, Nigel Hollis wrote that building a brand is like dancing. In dancing, the man leads, but he can react and change depending on feedback from the woman. Hollis wrote: “Brands need to be in...
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13 reasons why a University should have one Facebook page
A few months ago, I did a session at conference called “Can I talk you out of a Facebook page“. My point then and now isn’t to suggest Facebook is a bad marketing tool. My point is that for a...
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Why I talk people out of Instagram
In yesterday’s post, I talked about the need for one Facebook page. The reason we need to be talked out of many Facebook pages is that they are dead easy to start. Click. It is that easy. Digital...
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Do we need to know trivial facts anymore
The other day, my son asked me what sound a giraffe makes. Twenty years ago, that would have been the end of it. I don’t know the answer, so I would have said, “I don’t know.” Image via CrunchBase Now,...
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How much of your data should you own?
If you use a store app, the store can know the path you took through the store. If you use a fast-food joints wifi, the restaurant can know the sites you visited. English: Frozen durian fruit in a...
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A guide to higher ed marketing
Disclaimer: I work at an institution of higher education. All opinions below are mine. Higher ed is a considered, highly involved purchase. The ‘decision’ to go somewhere isn’t something people,...
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LinkedIn University pages are good for alumni engagement
I think one of the most brilliant and underutilized tools on the Internet is Linked Alumni. Before today, it was also one of LinkedIn‘s best kept secrets (or worse kept secrets, if you happen to be...
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Why any reports of marketing’s death are greatly exaggerated
I smile when people say digital and social media has killed marketing. Marketing is all over the place in the digital web. Remember this saying: “if the product is free, you’re the product.” Image via...
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What we share and how it is displayed
We share a lot. You might even say “People like to share” a lot. We share Twitter posts, photos, movies, text, data, location. Oh, and images. There are smart people all over the place who are thinking...
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