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What you can learn from a college student’s Twitter feed
There’s a student at Colgate with almost 11,000 followers on Twitter. She’s currently a social media intern in my department. I hired her because she’s demonstrably good at social media. 11,000...
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The difference between online and offline
The internet offers the ability to order things in just about any conceivable manner. Real life doesn’t. Take your typical grocery story. The “order” is dictated by physics. Produce is over here. Can...
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Why all marketing, including social media marketing needs a goal
Goal original (Photo credit: Peter Fuchs) Imagine a soccer game without nets. We would never know when the game ended, the lads would be randomly running around the pitch, bumping into each other. The...
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The class of 2023 will expect mass customization
Picture a phone. Depending on your age, you might have pictured: A home phone with a cord. A cordless home phone. A mobile phone. An iPod touch (Facetime) A computer (Skype) To my seven-year old...
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Top five reasons why people like to share top ten lists
Matt Hames:Top ten lists have died off. I think they disappeared because blogs did. Top ten lists don’t work on Twitter. Originally posted on People like to share: Image by Lukadium via Flickr Take a...
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Time to shut it down
Hi everyone, Seven years ago, I started this blog as a place to add my thoughts about people sharing. At one point, this blog had 4,000 readers a month, and last year, it went over 100K total views....
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The higher ed manifesto
Marketing in in the talk to business. From a 30-second TV spot, to a viewbook, brochure, website or a tour – marketing was about talking to people. For a brand, especially a university brand, we told...
View ArticleSome thoughts on feedback
If you’re giving feedback, be generous first. That was really good. This was on point. I like what you did here. Now, if you want to make changes, make sure your changes make it better. Not different....
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How to win on social media as an individual
Your personal brand. It almost sounds like a cliché these days that social media can enhance your personal brand. There is this old saying that a photo is worth a thousand words. For a young person, a...
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What makes highered marketing different
Higher education marketing The decision to attend the school is a high consideration, high involvement purchase decision. It is widely considered to be a huge and important decision. Study after study...
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How LinkedIn could be even better for Higher education
LinkedIn Company pages are awesome. so far this fiscal year, we’ve earned about 3.5 million impressions on content. Since LinkedIn automatically subscribes alumni to the school page for which they...
View Article13 reasons why a University should have one Facebook page
Our #casesmc chats are back! Join us Tuesday a deep dive on Facebook strategy with @mhames. https://t.co/1g8gDbvjuF #highered #hemktg pic.twitter.com/t5qvrCdZFn — CASE (@CASEAdvance) April 20, 2018 In...
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The possible problem with a giving day
Here’s a question: do you ever see coupons for a Jaguar? No, of course not. Jaguar’s don’t compete or worry about price. So what if giving days and challenges are gimmicks, and generate gimmicky...
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It actually isn’t actually that amazing
This is going around LinkedIn, the amazing proclamation that we can read words that are spelled horribly wrong. Only, it isn’t that amazing. We don’t read letters, we read word patterns. We don’t read...
View ArticleMy storify on Donald Trump and Climate Change
One time I did a storify on Trump’s climate change tweets. Since Storify is going away, I moved it here. In my Storify, I added comments about his posts, probably pithy things that were too clever by...
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Hey #highered can we talk about tone?
Hi there, I run the digital media channels for a 200 year old collection of buildings. The Twitter, Facebook, Instagram, and Linkedin channels are the voice of a highly selective liberal arts...
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Why we might be thinking about our website wrong
First off, a semantic argument. The Facebook page is a website. The Twitter feed and YouTube channels are websites. In fact, everything that is on the first page of a SERP (Search Engine Results Page)...
View ArticleThe problem with Facebook is the actual model
The hubbub around Facebook is the power. It has eaten the lunch of major content creators and build a business model wherein consumers create content, and then their information, gleamed from that...
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Higher Education should get a podcast
About a quarter of America listens to a podcast each month. The vast majority probably listens on their commute to work. From RadioLab, to This American Life, some people might even know when their...
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Google takes over the second point of contact for higher education
Red or blue. that’s the decision Google has made for most Higher Education institutions. Red. Blue. (The ones pictured above are blue. Your school might be red.) Google announced a new admissions tool...
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